论电子商务中的物流管理创新

Innovation of Logistics Management in Electronic Business

网络时代电子商务的兴起给人类社会带来了巨大的变革,同时对传统商务方式和传统企业管理提出了严峻的挑战。在电子商务中,物流是商务流程的重要环节,但由于物流管理的严重滞后,在一定程度上造成了电子商务发展的困境。电子商务使现代物流管理面临着机遇和挑战,作为在工业社会业已存在的物流行业,其管理也必然要随之进行变革和创新。随着信息技术和供应链管理的兴起,电子商务物流管理已明显区别于传统的物流管理,成为一种建立在现代信息技术和先进管理思想之上的集成化的运作模式。在电子商务环境下,物流管理的创新需要通过物流管理技术化、信息化、柔性化和一体化等途径得以实现。而目前的电子商务企业自建物流体系、第三方物流配送以及第四方物流联盟等各具特色的物流管理模式都凸现出管理创新的主旨。

Electronic business brings about great changes to human society.It challenges to the conventional business and traditional enterprise managem ent model as well.In electronic business,logistics is an important comp onent during the transaction process that existed in industry age.However,sh arp contradiction comes into being b etween flourishing electronic business an d backward logistics management.It is essential for logistics to carry o n innovation of management.With the rise of Suppl y Chain Management (SCM),electronic business logistics man agement is re-garded as a kind of integrated operation model based on modern informatio n technology and advanced managemen t ideology distinguished from traditional logistics.The paper stresses the importance of innovation on aspect like technology,information circulation,management methods,and integra te management.Currents e -commerce,en-terprise' s own logistics systems,third party logistics and forth party logistics alliance are all the typical innovative logistics management models.