唐人神品牌广告传播战略研究

A Study of the Ad Communication Strategy of Tangrensheng Brand

株洲唐人神集团是全国农业产业化龙头企业 ,意欲将其肉制品打造成一个全国性知名品牌。文章分析了唐人神品牌发展所面临的困难与机会 。

Tangrensheng Group is an important enterprise in the field of national agriculture industry and is going to become a famous brand in the country.This paper gives an analysis of the difficulties and opportunities of Tangrensheng brand development,puts forward some propositions of the ad communication strategy of Tangrensheng brand.