移动生活方式

Mobile Life Style

移动市场上主要有3类移动门户:移动运营商、Web门户和移动门户的新进入者。无线应用业务提供商(WASP)是移动门户市场领域正在成长的一员,WASP与移动运营商合作将可以帮助运营商门户对客户市场进行细分。移动门户要想获得成功需要制定泛欧或全球战略、寻求合作、依托运营网络的品牌、提供个性化内容和服务以及提供多种接入。移动门户应采取开放式门户的模式,这样可以为其它网络的客户提供接入的机会。

There are mainly3kinds of mobile portals in the mobile market:mobile operator,Web portal and mo bile portal newcomers.Wireless Appli cation Service Provider(WASP)is one of the grow ing mem-bers in the field of mobile portal market.The cooper-ation of WASP and mobile operator will help the op-erator portal to sub -divide the customer market.To ob tain suc cess,it is required for mobile portal to set down pan-Europe or global strategy,to seek coopera-tion,to depend on the brand of operation network,to pro vide individua l content and service and to pro vide multi ple ac cess.Mobile portal should adopt 'open gar-dens'to provide ac cess for customers of oth er net-works.