旅行社对旅游者行为影响的初步研究

A Preliminary Study on the Impact of Travel Agency upon Tourist Behavior

旅行社是联结旅游者与旅游目的地的纽带 ,旅行社对团队旅游者的旅游行为有着多方面的影响。本文分别就旅行社对旅游者的决策行为、时间—空间行为、消费行为、心理行为的影响进行了初步的分析 ,并在此基础上探讨了旅行社对旅游者行为影响研究的实践意义。

Travel agency is the linkage between tourists and destination, and has direct impact on tourist behavior. The paper makes an initial analysis regarding the travel agency's impact on tourist's decision making behavior, time spatial behavior, consumption behavior, and psychological behavior, and then discusses the practical significance of the research.