旅游市场分类研究及其意义——以佛山市为例

Classified Research on Tourism Market and Its Significance——A Case Study of Foshan City

我们在佛山市旅游研究中使用了“市场分类研究法”和“产品—需求对应分析法” ,对不同的旅游吸引物所对应的旅游市场进行分类调研和分类处理 ,发现景点旅游者市场与城市过夜旅游者市场存在着明显的差异。认识这些差异 ,对于分析区域旅游发展的主导旅游吸引 ,分析旅游需求趋势和需求预测 ,对确定区域旅游发展的主动力模型和旅游发展动力机制 ,制定产品战略和市场战略具有重要的意义。

Classified market research method” and “corresponding analysis method of product and demand ” are used in the tourism study of Foshan city.The tourist markets corresponding to different tourism attractions are studied and handled separately.The results of the research show that there is distinct difference between tourists in scenic spots and urban tourists. The difference is of special significance to analyze the main attraction of regional tourism development, to predict the tourism demand tendency,to define the main dynamic model and dynamic mechanism of regional tourism development as well as to constitute the strategy of product and market.