潮州经济中名牌战略之我见

On Famous Brand Strategy of Chaozhou

潮州实施名牌战略 ,既有有利因素也有不利因素。潮州市名牌企业必须不断完善和提高自己的实力 ,以确保名牌在市场竞争中立于不败之地 ;政府应通过兴办实业 ,提高潮州的经济实力及企业的核心竞争力 ,打造一批高文化含量、高科技含量、高附加值和高知名度的潮州名牌产品。

Taking a famous brand strategy has both advantages and disadvantages for Chaozhou. To keep its outstanding position in market, companies in Chaozhou holding a famous brand must improve and strengthen its business ability. The government should start up some new industries to improve the economic power of Chaozhou and the core competitiveness of Chaozhou's enterprises as well as to build up some high technological, high value-added and well-known famous brands.