论图书馆服务中的品牌经营

On the Sense of Brand in Library Service

在知识经济条件下 ,图书馆需要品牌经营意识。本文对知识经济与图书馆的品牌经营意识的关系、图书馆品牌经营的基本范畴以及图书馆品牌经营中的品牌整合运作原则进行了初步探讨。

The sense of brand is necessary in library management under the condition of knowledge-based economy.The paper makes a primary exploration on the relationship between knowledge-based economy and the sense of brand in library management,the basic content of brand managent in library,and the operating principle of brand conformity.