电话调查中如何进行抽样设计

How to sampling in the telephone interview surveys

通过电话调查来收集数据在市场研究、学术研究中的应用越来越普遍 ,那么 ,在电话调查中如何抽取一个有代表性的样本呢 ?本文以中国互联网络信息中心第七次全国网民调查的抽样调查方案为例 。

Telephone interview surveys are used in the market research and professional research more and more recently, therefore, a new question that how to sampling a probability sample in telephone interview surveys is become important. In this article, sampling method in telephone interview surveys is introduced with an example designed for China Internet Network Information Center.