中国加入WTO与企业名牌战略

China's Entry into WTO and Strategy for Enterprises' Famous Brands

名牌是企业应对国际市场竞争的最好武器。加入 WTO后 ,中国企业名牌既面临新的发展机遇 ,又面临严峻的挑战。要按照 WTO规则的要求实施名牌战略 ,培育出有自主知识产权、能走向世界的名牌。

A famous brand is the best weapon in the international competition. Since China entered WTO, Chinese enterprises' famous brands have met a new opportunity to develop as well as faced a severe challenge. It is necessary to practise the famous brand strategy according WTO rules and buid up world wide famous brands with intellectual property right.