中国牙膏企业面临的挑战和机遇

The Challenge and the Chance for Chinese Toothpaste Industry

中国牙膏市场发展迅速 ,竞争激烈。外资品牌凭借强大的资金和科技实力以及一流的管理和灵活的营销策略加紧拓展中国市场。民族品牌面对竞争应充分利用自身优势 ,从品牌、产品、科研和管理等方面提高综合竞争力 ,与外资品牌进行全方位竞争。

The market of the toothpaste developed quickly and the competition is severity.The foreign brand is developing Chinese market by right of its abundant funds and the advanced technology as well as its advanced management and market policy.National brand will make use of its self-advantages to strengthen the competition from prestige,product,research and management.