适应知识经济时代的企业组织模式—虚拟企业

A New Business Organization Suitable for Knowledge Economy-Fictitious Enterprise

随着知识经济的到来 ,顾客需求将向多样化、个性化发展 ,产品生命周期将越来越短 ,市场竞争则日趋激烈。企业外部环境的瞬息万变造成原有的企业组织模式无法适应这种新的形势。在这种情况下 ,虚拟企业应运而生。虚拟企业不同于传统意义上的企业 ,它既有市场的灵活性 ,又有传统企业的相对稳定性 ,是一种介于市场和传统企业之间的新的组织模式。虚拟企业灵捷、动态的运营特点顺应了知识经济时代的要求。

As the knowledge economy approaches,customer’s need turns to diversification and personality.Product cycle becomes shorter and shorter.Market competition is increasingly keen.The changeable external environment for the original business organizations leads to the inadaptability to the new formation.Under this situation,fictitious enterprises come into being.Fictitious enterprises are different from the traditional ones.They both have the market flexibility and the stability of the traditional enterprises.It is a new and intermediate business organization between market and traditional enterprises.With their flexible and dynamic operational features,fictitious enterprises meet the needs of knowledge economy.