知识经济时代市场营销学的改革与发展

The Reform and Development of Marketing in Knowledge Economy Era

本文从分析我国企业市场营销十大发展趋势入手 ,分析了在知识经济时代市场营销学进行改革与创新的必要性 ,提出了重构市场营销学学科体系的主要内容 ,探讨了如何进行教学理念的转变、教学方法的改革、教师素质的提高 。

In this study, it begins with the analysis on ten trends in Chinese enterprise marketing. Also the necessities to reform and innovate the subject of Marketing in knowledge economy era are analyzed .It raises the main contents of reconstructing the subject system of Marketing. Then it probes into how to carry out the transformation of teaching comprehension, the reform of teaching methods,and the improvement of teachers' quality. Finally, it exchanges the applications and understandings of case analyses and special subject discussion during the teaching of Marketing.