中国润滑油企业发展战略新探

The Development Strategy of Lube Oil Corporations in China in the New Circumstances

对中国润滑油市场的现状及面临的形势进行了详细的分析 ,提出了中国润滑油企业发展的七点思路 ,即企业重组 ,强强联合 ,形成规模化经营 ;实施形象策略 ,形成品牌优势 ,迈向国际化经营 ;调整产品结构 ,提高产品的竞争力 ;加大科技投入 ,创造企业核心竞争力 ;强化质量管理 ,提高产品的质量信誉 ;加强销售网络建设 ,做好技术服务 ;深化企业管理 。

The lube oil corporations in China should create name brand products, and form competition advantage through product serialization, product mix rationalization, mass production and scale marketing, and management modernization. They should realize interregional and international operation, build great scale with strength and rebuild strength with great scale, improve their overall quality to accept challenge. Based on particular analyses of lube oil marketing actuality in China and the future situation,the paper brings forward seven ideas for lube oil corporations development in China. They are: forming great scale management through reforming corporation and strong corporations unity; internationalization management through carrying out image strategy and forming brand advantage, increasing product competitiveness through adjusting product mix; creating core competition ability through increasing investment in science and technology; enhancing product quality credit through strengthening quality management; doing better technical services through reinforcing marketing net construction, and enhancing corporation competition ability through deepening management and modern technique. [