论市场营销组合要素与商品包装策略

Marketing Integration Factor and Commodity Packaging Strategy

企业为了实现营销战略目标 ,必须把各种可控制的营销组合要素 ,通过商品包装这一特殊的视觉诉求语言充分体现出来 ,以便综合性地发挥作用 ,取得良好的市场促销效果。

In order to realize the marketing strategy goal,enterprises ahould combine all controllable marketing factors.Which are manifest through packaging a dlstinctice appellative language,with the purpose Of playing a comprehensive role and achice the best promotion performance.