广告媒体的语言设计与追求

The Language Design and the Goal of Advertisement in Media

随着市场经济的发展 ,广告已成为人们生活的重要组成部分。它不仅是一种经济现象 ,而且成为社会文化形态的反映。作为广告信息载体的语言 ,应体现中国广告的文化品位和美学追求。

With the development of the market economy, advertisement has become an important part of people's life. It is not only an economic phenomenon, but also a reflection of our social cultural mode. As the carrying body for advertisement messages, the language used in it should show cultural taste and the aesthetic aspirations of Chinese advertisements.