论企业文化传播的主受体二重性

The duality of source and receiver in the communication of corporate culture

文章运用传播学理论和企业文化理论 ,论述了企业文化传播的主受体二重性的问题。通过对企业文化传播中的主受体关系进行分析 ,提出了企业文化传播的内传播二重性和外传播二重性 ,及其主受体互换的观点。

This thesis elaborates the duality of source and receiver in the communication of corporate culture by using the theories of communication and corporate culture. Through analyzing the relationship between source and receiver in the communication of corporate culture, the author advances that there exists the dual nature of both internal and external communication of corporate culture and that the source and receiver can be interchanged.