浅论“知识营销”对企业营销管理的影响

Talks on The Effect of Knowledge Marketing on Marketing Management in Enterprises

]“知识营销”作为与知识经济相适应的一种新营销方式 ,在我国虽处于导入阶段 ,却显示出了强大的市场活力 ;也将在营销观念、营销组织、营销人员、营销方式、营销策略等方面 。

As a new marketing means,knowledge marketing has adapted to the knowledge economy and has showed great market activity during the transitional period in our country.And it will also have great effect on the present marketing management of the enterprises in our country as follows:1.Effect on the marketing conception ;2.Effect on marketing organization;3. Effect on marketing personnel;4.Effect on the market means;5.Effect on market on marketing strategy.