摘要
探讨了公共关系学在大学生素质教育中的作用 ,论述了公共关系学的公众利益观念、形象意识、传播沟通及信息管理。
WT5”BZ]The article discusses the positive role of public relations science in the university students quality education from six aspects dealing with the important role of some ideas and skills in public relations science,such as public benefits,social identity,propagation and communication、information management、innovative administration,in shaping the modern living concepts and ability of university students.
出处
《天津大学学报（社会科学版）》
2002年第2期169-171,共3页
Journal of Tianjin University：Social Sciences
关键词
公共关系学
大学生素质教育
价值
public relations science
university students quality education
value
