摘要
笔者根据长期从事涂料产品的研发、生产技术管理、工业漆等产品的市场开发及售后技术服务的体会 ,并结合新疆地区工业漆市场的现状 ,阐述了工业漆市场的特点、传统的营销观念、新型市场营销理念、市场营销策略及其实施措施。
The author has been involved in the coatings product development,production technical management,market development,and after-sale service of industrial Paint for many years.Based on the existing market status in Xinjiang area,this article has described the market features,conventional sales concept,new marketing concept and strategy and practical measures.
出处
《涂料工业》
CAS
CSCD
2002年第6期37-40,共4页
Paint & Coatings Industry
