关于中国人颜色情调的研究

THE SYMBOLIC IMPLICATION OF COLORS TO THE CHINESE

本研究用部分限制联想法对我国6646名大学生、工人和农民的红、橙、黄、绿、蓝、紫、黑七种颜色情调的调查结果表明:①颜色情调既受文化传统的影响,也受个人心理结构的影响;②我国多数人的颜色情调是:红色—兴奋、喜悦,橙色—愉快、兴奋,黄色—愉快、舒适,绿色—舒适、愉快,蓝色—沉静、舒适,紫色—厌恶、忧郁,黑色—悲哀、厌恶、恐惧。

In the present study, the method of par-tially limited association was used to investi-gate the color-feeling tones of 6646 Chinesesubjects of undergraduates, workers and farm-ers. The results show that:1)both cultur-al tradition and personal psychological make-up affect the symbolic implication of colors;2)for most Chinese, the symbolic implica-tion of colors is as follows: red suggests ex-citement and cheerfulness; orange delightand excitement; yellow delight and comfort;green comfort and delight; blue quietnessand comfort; purple loathsomeness and mel-ancholy;black sadness, loathsomeness andfear.