谈知识经济时代企业营销战略的创新思维

In novating ideas about enterprise distribution strategy in knowledge economy age

中国成功加入WTO组织必将给中国的企业带来巨大的商机,但同时也面临着困难与挑战.企业经营理念、营销战略及其产品结构调整必须适应时代发展的要求.尤其要在营销战略、思想创新和目标创新方面做好文章.企业市场营销环境的变化,需要探索知识经济时代企业营销战略的新思维.

Being a member of WTO,China has a great opportunity to step into world. Many businesses have to meet the challenges and difficulties Our businesses managing concept.marketing strategy and production constructions must adapt to the modern world development,especially do some changes in strategy,concept and creation.This article gives some new ideas for the knowledge economy by analyzing the marketing environment.