简谈公关语言与公关语言学

An introduction to public relation language and public relation linguistics

随着中国改革开放和社会主义现代化的进程的加快 ,一门语言学的分支学科公关语言学悄然发展起来 ,它的源头是古代春秋战国时的辩说、善辞、外交辞令、游说、演讲等。本文从新的角度、多侧面地探讨公关语言学的性质 ,公关语言学和其他学科的关系。公关语言学是一门独立的众多学科的分支学科 ,它是一个复合的多面体 ,它的独立是由特定的运用领域决定 ,它是众多学科的分支学科 ,是对它从不同的角度论述得出的。

The reform, opening up of China and the progress of its modernization result in the appearance of public relations linguistics, a branch of linguistics, whose origin can be found in the debates, diplomatic wording, persuasions and speeches in the Spring and Autumn as well as the Warring States periods. This paper is an analysis of the nature of public relation linguistic and its relation with other disciplines from a new viewpoint and several other aspects. After discussing it from different viewpoints, the author argues that it, being an branch of a number of other disciplines, is multiple-faceted and independent when applied to different areas.