论包装设计的文化支持

On the Cultural Support of the Packing Design

文化支持是包装设计的基础。本文论述了科技文化对包装设计的智力支持作用 ,审美文化对包装设计的美学应用的支持作用 ,道德文化对包装设计的警醒作用 ,营销文化对包装设计的指导作用。

Cultural support is the basis for packing design. This article discusses the intellectual supporting role of science and culture on the packing design , the supporting role of the esthetic culture on the packing design , the warning role of the ethic culture on the packing design , and the directing role of the marketing culture on the packing design.