强势品牌与形象代言人的选择

Strong Brand and the Choice of Image Representative

品牌在商业领域里所起的作用是显而易见的,强势品牌能为企业带来竞争优势。在当今激烈竞争的市场上,任何强势品牌的塑造都离不开广告,在广告中形象代言人的选择是十分关键的,企业必须根据企业自身的定位来选择形象代言人,找到企业定位与代言人的形象的最佳结合点,使形象代言人在企业的强势品牌的塑造中充分发挥作用。

The roles of brands are obviously important in the commercial field and a strong brand will bring the enterprise a lot of advantages in the competition. Any strong brand's establishment is indispensable to the advertisements and the choice of the image representative is the key step. Enerprises must choose the image representative according to its own position in the market and motivate the image representative to full play in the setting-up of strong brand.