摘要
新经济时代是品牌竞争的时代,国内汽车企业如何顺应这种趋势,推出具有国际竞争力的品牌,直接关系到我国汽车工业的兴衰成败。通过对我国汽车品牌创新的动因及现状分析,提出了我国汽车品牌创新的一系列对策。
The new economic age is an age of brand competition, how domestic automotive enterprises can suit the trend and present their international competitive brands shall decide divectly the success or failure for China automotive industry. By analysis on motive factors and present status of China automotive brand innovation, a series of countermeasures for China automotive brand innovation are put forward.
出处
《汽车工业研究》
2002年第6期13-16,共4页
Auto Industry Research
