论企业技术创新与市场营销的关系

On the Relationship between Enterprise's Technological Innovation and Marketing

技术创新应以市场营销为目标,应体现市场导向。只有以市场为导向进行技术创新,才能给企业带来新的活力,增强企业的竞争实力,并给企业带来丰厚的利润回报。

Marketing should be regarded as the aim of technological innovation,and market orientation should be embodied in technological innovation.Only orientated by the market can the technological inno- vation bring new vigor to the enterprises,enhance the enterprises' competitive strength,and reward the enterprises with rich profits.