兖矿面向21世纪新战略探析

Yanzhou Mining at the turn of the century:probe into new development strategy

从“自身”和“外在”两方面对兖矿集团的基本状况进行了评估与分析 ,介绍了兖矿在 2 1世纪的总体战略思想和发展战略方针。兖矿集团的目标定位是 :构建具有国际竞争力的大型矿业集团 ;做强做大煤业主体和投资主体 ;发展煤基产业链、煤路港航产业链、煤化工产业链和煤电铝产业链 ;形成国家能源重要供应基地、国家重要出口煤基地、煤炭深加工 (转化 )基地和煤炭新技术研发基地。提出的实现兖矿总体目标的 12项子战略是 :资源扩充战略、煤基产业战略、国际化战略、资本运营战略、人才开发战略、技术创新战略、现代物流战略、成本导向战略、信息化战略、制度创新战略、文化品牌战略和“就业工程”战略。

Presenting an evaluation and analysis of the basic conditions of Yanzhou Mining Group from both 'internal' and 'external' aspects, this paper introduces Yanzhou Mining's overall strategy and development strategy policies. Target of Yanzhou Mining is to form a large-sized mining giant with international competitiveness; to become a major company in coal mining and investment; to develop coal based down-stream industry chains, coal-transport-shipping-port industrial chain, coal chemical industry chain and coal-electric power-aluminum production base; to become an important energy supply base and export coal producing base of China as well as a new R&D center for coal technology. The paper also proposes 12 sub-strategies of Yanzhou Mining Group: resources replenishing strategy, coal based industry strategy, internationalization strategy, capital manipulation strategy, human resources development strategy, technical innovation strategy, modern logistics strategy, cost orientation strategy, informatization strategy, system innovation strategy, cultural brand strategy and employment strategy.