企业实施名牌战略新议

On How to Implement Brand Strategy

文章阐述了实施名牌战略的重要性,并指出了名牌的内核和基石是质量。要有效地实施名牌战略,还要处理好几个方面的关系。

This article expatiates the importance of implementing brand strategy and points out that the quality is the core and base of nameplate. We should properly deal with some aspects, if we want to implement brand strategy effectively.