现代企业的客户资源管理

Customer Resources Management in Modern Enterprises

提出了客户资源是企业的一项重要资产。分析了客户资产的特点 ,并就具体衡量客户资产的价值作了初步探讨。

This article proposes that the customer resource is an important capital. At the same time, the characteristic and the value evaluation of the customer resources are also argued. On the base of these, the article provides some counter measures for modern enterprises on how to conduct customer resources management.