电信新业务ARPU止跌的期待

New telecom Services-to Stop ARPU Decline

每用户平均贡献的电信业务收入ARPU(Average Revenue Per User)既反映了一个国家的电信消费水平,也是电信运营业业绩的一个重要表征,ARPU随时间的变化更是运营公司经营状况的标志,特别是对于那些电话用户接近饱和的国家,ARPU的增减直接决定了运营公司业务收入的增长(减少)率。目前,全球各电信运营商的ARPU值呈现出下降的趋势。如何看待这种现象?运营企业如何应对?近日当选的中国工程院副院长、本刊高级顾问邬贺铨对此发表了独到的见解。本刊现编发邬贺铨副院长的文章,希望能为广大读者提供参考和借鉴。

APRU (Average Revenue Per User) is not only a mirror for telecom consuming level but also a token of telecom operation performance in a country. APRU will be an indication of operating status of an operator as times changes, especially for these countries in which the telephone users are nearly saturated, the increase and decrease of APRU directly determines the increasing (decreasing) rate of revenue of an operator. The values of APRU of operators in worldwide are descending at present. How to think about this phenomenon? How do operators deal with it? Mr. Hequan Wu. newly elected deputy president of Chinese Academy of Engineering, senior consultant for cur magazine, released his unique opinion on this issue.