电子商务环境下企业市场营销模式的研究

Research on Marketing Model under Environment of E-business

在论述电子商务环境模式特点的基础上,讨论了适应电子商务环境的新的企业市场营销模式———现实市场营销模式和网上市场营销模式。

On the basis of the model and charactoristics of E-business environment ,the paper puts forward two different enterprise-marketing models:actual marketing model and network marketing model.