摘要
奥运会商业运作的历史虽然只有短短的十几年 ,但它对奥运会的影响与作用却非同凡响。本文对奥运会引入商业运作的成因以及商业运作具体的方式、方法进行了阐述 ,并通过对我国国情的分析 ,探讨我国如何借鉴国外成功经验更好开发、运作奥运市场的途径。
In this paper is expounded the causative factor of the commercial operation in Olympic Games as well as the concrete ways of the operation.The paper also presents suggestions as to how China should learn from the successful experiences from foreign countries so as to develop and operate her Olympic Games markets in a better way.
出处
《汕头大学学报（人文社会科学版）》
2002年第1期44-48,共5页
Journal of Shantou University(Humanities and Social Sciences Edition)
关键词
奥运会
商业化
运作
赞助
开发
Olympic Games
commercialization
operation
auspices
