中国连锁业发展的阶段特征及面临的挑战

The phased characteristic of development and challenge that the chain industry of China faces

在中国加入WT0和经济全球化进程中 ,中国连锁业进入了一个新的发展时期。在新形势下 ,科学地概括和总结中国连锁业 10年来发展的阶段特征 ,进一步研究外资零售企业的动向 ,重新审视中国连锁业发展中的问题 ,对于我国连锁企业抓住历史机遇 ,迎接挑战是非常必要的。本文以零售业的国际化竞争为背景 ,在总结现阶段中国连锁业发展特征的基础上 ,从五个方向分析了中国连锁业面临的挑战 ,并提出了相应的对策。

ln the process of China entering WTO and economic globalization, Chinese chain industry has entered a new developing period Under the new situation, in order to catch the historical opportunity and meet a challenge, it is very essential for the chain industry of our country to summarize and sum up the phased characteristic of developmlent in more than 10 years of China chain industy scientifically and to study the tendency of retailing enterprise of the foreign capitals further and examine closely the developing problem of China chain industy again This paper takes the internationalized competition of the retail business as the background. On the basis of summarizing the phased characteristic of China chain industrys development at present stage, it analyses the challenge that chain industry of China will face from five aspects and puts forward the corresponding countermeasure