企业市场营销能力高标定位研究

Marketing Capability Benchmark for Enterprises

在建立企业市场营销能力高标定位指标体系的基础上 ,对我国企业进行了抽样调查 ,并对其进行了市场营销能力高标定位 ,根据高标定位结果提出了企业增强市场营销能力可采取的措施。为提高企业市场营销能力提供了切实的理论依据。

Using the survey data, enterprise marketing capability is benchmarked based on building the benchmark index system of the enterprise marketing capability. According to the result of the marketing capability benchmark to enterprises, the paper proposes some methods to buildup marketing capability and provides practicality theory basis for enterprises to enhancing marketing capability .