摘要
摄影广告是现代广告家族中出现较早的一种广告形式 ,它作为一种商品信息越来越密切地联系着商品与消费者。摄影广告具有制作灵活性强与媒体选择面宽的优势 ,优秀的摄影广告应该具有明确的商品性、独特的创意性。
Film advertisement is a comparatively early development in the family of modem advertisement.It connects the commodities with the consumers more and more as a form of commodity information.It has the advantage of flexibility in making and selectivity in media.A good film advertisement should be of such artistic feature:definite commodity nature,unique creativeness and strong aesthetic character.
出处
《郑州轻工业学院学报（社会科学版）》
2002年第2期51-53,共3页
Journal of Zhengzhou University of Light Industry：Social Science Edition
关键词
广告
摄影
商品性
advertisement
film
commodity nature
