WTO对中国电视业的影响及对策

Influences of WTO on China's TV Industry and Solutions to Them

中国加入 WTO后信息技术产业、电信业和电影业的进一步开放 ,对中国电视传播业发展的影响和冲击将会越来越大 ,同时 WTO将给中国电视传播业在广告市场的份额、媒体经营成本和媒体结构的调整等方面带来较大的发展机遇。WTO将开辟一条中国电视传播业走向世界最便捷的通道。面对 WTO的挑战 ,中国电视传播业要在观念更新、体制创新、调整改革战略、培养人才诸方面做好进一步的深化改革 ,加速中国电视业体制的改造与整合 。

Since China's entry to WTO,information technology,telecommunications and film industries have been to the outside world still further,which will make even greater impat on television industry of China.On the other hand,WTO also offers favorable opportunities for the industry.Confronted with such circumstances,the television industry of China is supposed to move with the times by updating its ideas,reforming its systems and modifying its strategies so as to forward its development.