知识营销与我国超市新竞争优势的形成

The Formation of Intellectual Marketing and our Supermarket's New Competitive Advantage

面对知识经济时代 ,我国超市必将会有更为广阔的发展空间 ,同时也会带来更加激烈的竞争。超市原有的竞争手段已无法使其保持长久不衰的竞争优势 ,取而代之的将是一种全新的营销理念及竞争手段 。

In face of the age of the knowledge economy,our supermarket will have a vast development space,and also come to a more sharp competition.Its original competitive means can no longer keep their lasting competitive advantages,and will give way to a new idea of marketing and competitive means,namely intellectual marketing.