论商标的价值意蕴

Toward the Value Implications of the Trade Mark

20世纪以来商标功能由单一地区别商品或服务产源和标示其质量 ,发展到与产源相独立地运载企业的信誉。这一深刻变化导致了商标由最初的识别功能的自然属性向表彰商誉功能的社会属性的转移。商标功能与属性的转换 ,使得商标尤其是驰名商标在社会经济生活中获得了独特的价值 ,主要体现在财富聚集、竞争性资源、企业形象表征、产权结构调整、资源优化配置、民族工业象征等方面。通过对商标功能与价值问题的研究 ,我们可以准确把握 2

During the 20th century,the trade mark has undergone a change from its sole function of distinguishing between the places of production of commodities and services and marking their quality,to the function,relatively independent of the origin of production,of maintaining the credit of the carrier business.This is a profound change which leads to a move from its natural attributes of the function of initially distinguishing the commodities to the social attributes of the function of recognizing the bussiness prestige.The transform of its function and attribute has caused the trade mark,especially the renowned one,to develop a unique value in socioeconomic life,mainly embodying in aspects of wealth gathering,competing resources,business image representation,adjustment of the structure of the rights of property,optimised deployment of resources,sybolism of the national industries,etc..With researching into the funetion and value of the trade mark,we can accurately grasp the pulse of the business trade mark in the 21st century.