摘要
本文从高校系秘书角色行为的实践需要出发,把这一角色的主要行为抽象概括为'公共关系活动',然后,从'公共关系活动'的需要出发,提出这一角色应有的能力结构:学校社会角色共有的基本能力+系秘书角色特需的能力+系秘书角色的公共关系工作能力.系秘书角色的公共关系能力又分解为:公共信息的调查能力,公关工作的策划实施能力和沟通能力.
The paper summarizes the main activities of the role of college department secretary as 'public relations activities'based on practical requirements of their activities. And then from the practical requirements, the paper suggests the ability structure as a secretary: the basic ability both required by college and society, the special ability as a department secretary and service ability dealing with public relations. The ability dealing with public relations can also be divided into ability of investigating public relations, ability of planning and carrying out service of public relations and ability of communicating.
关键词
高校系秘书
角色
角色能力
社会期望
公共关系
传播
沟通
college department secretary
role
ability
society requirement
public relation
propogation
communication