网络营销刍议

A Tentative Study of Net-Marketing

信息时代经济学具有一个新的理论支点———客户是生产要素。企业争取和赢得顾客的办法是什么 ?答案是运用网络营销这种方式。本文阐述了网络营销的产生条件 ,从与传统营销的对比中罗列了网络营销的几点优势 。

Economic theories in the age of information has secured a theoretical backup-the customers seen as an element of production. As for the way for enterprises to seek and win over customers, net_marketing could be the best answer. In this paper the concept and development of net_marketing are explored, the advantages of the net-marketing are discussed by comparing it against the traditional marketing. The healthy development of net_marketing is also touched upon in the paper.