他山之石可以攻玉——论4Rs营销理论在教学中的运用

On Applying 4Rs in Teaching

4Rs营销新理论应用于教学 ,即通过各种直接或间接的方式密切与学生的关联 ,在关联的过程中对学生的需求有快速的反应 ,对师生关系进行有效管理 ,从而获得回报 。

Teachers in university need to consider how to satisfy the students' needs. The new marketing 4Rs theory offered a good perspective. They can be applied to enhance the interaction between students and teachers by responding more effectively to the needs of students.