教育电视面临的困境与对策

Reflections on Educational Television

随着传媒产业化竞争的加剧,我国各级教育电视台都程度不同地陷入困境。目前普遍存在的问题是:节目不好看、频道特色不鲜明、办台方向不明确、创收经营不得力等。如何走出困境?教育电视台应该有自己特色鲜明、血肉丰满的频道形象;能生产出好看、耐看、有趣、有益的节目;应该与其它媒体链接,向其它媒体渗透。

With the challenge in the field of media industry getting hotter and hotter, most of the educational TV sta-tions in China find themselves in a tight corner. There exist the following main problems: 1 the programs are dull; 2 thecharacteristics of the channels are not distinct; 3 the development direction is uncertain; 4 the situation of making profitsand managing is not satisfactory. How to find a wey out of the dilemma is a critical problem that the educational TV sta-tions in China should solve. They should make progress in the upper aspects.