摘要
新闻媒体的品质决定其社会功能和传播效应的实现,在当前媒体的激烈竞争中,品质是新闻媒体的灵魂,是决胜市场的法宝,媒体之间的竞争实质上就是品质的竞争。
The quality of the journalistic media decides whether its social functions and dissemination effects can realizeor not. In the hot competition of the media, the quality of the journalistic media is the decisive factor. Our age requireshigh-qualified journalistic media.
出处
《湖南大众传媒职业技术学院学报》
2002年第2期12-14,共3页
Journal of Hunan Mass Media Vocational and Technical College