鄂豫陕渝边区旅游业发展初探

A Research into the Development of Tourism in Hubei-Henan-Shanxi-Chongqing Border Region

本文在分析鄂豫陕渝边区旅游业发展情况的基础上 ,讨论了该地区旅游发展的难题 ,提出了相应的解决对策 :加快基础设施建设 ,拓宽融资渠道 ;合理规划旅游线路 ;以市场需要为导向 ,用现代营销手段对旅游产业进行整合 ;制订 PPT规划和政策 ,消除贫困人口。

This paper makes an analysis of the development of tourism in Hubei-Henan-Shanxi-Chongqing Border Region and the difficulties in the development. Based on the comparable advantages and PPT strategy, this paper puts forward some countermeasures: speeding up the construction of infrastructures, broadening the financing channels, making proper plans for tour lines, consolidating and reorganizing the tourist industry under the guidance of market requirements, making PPT plans and policies and eliminating poverty.