论“硬新闻”的“软化”

On the "softening" of "Hard News

把“硬新闻”写“软” ,成为白热化的新闻竞争中非常重要的新闻业务问题。软化硬新闻 ,要把理论认识和新闻实践统一到党性与群众性相一致上来 ,找准党和政府的要求与群众需求的结合点 ,关键在于确立一个新而巧的新闻主题。硬新闻软化到位的标志 。

How to 'often' 'hard news' has become a very important professional problem in the news business,which is now faced with white hot competition.The present paper holds that, in order to soften hard news, it is necessary to achieve the unification of theoretical understanding and news reporting practice on the basis of the unification of the party spirit and the characteristics of the masses,to locate accurately the meeting point betiveen weat the party and the Government demand and what the masses need and to determine a new and novel theme of information,which is the most important of the three thimgs to do. whether news has been softened or not is reflected by whether the great masses of readers enjoy reading the news reportings.