对企业商誉市场化的思考

SOME THINKING OF MARKETIZATION OF ENTERPRISE'S REPUTATION

本文对企业商誉市场化的必然性和可行性进行了探索 ,旨在对传统的会计理论及实务操作有所新的突破。

This article probes into the probability and feasibility of marketizing enterprise's reputation in purpose of having breakthrough in traditional accounting theory and practice operations.