社会转型期编辑群体的战略营销理念

Editor group's idea of strategic marketing in the stage of society transformation

针对 2 1世纪出版业的发展趋势 ,提出在社会转型时期编辑人员应以开放的态度和全新的思维方式参与书刊生产的全过程 ,树立一种新的出版理念战略营销理念 ,并认为方向性、长期性、竞争性、协同性、创造性。

In view of the development trend of publishing industry in the 21st century,a new idea strategic marketing,which means that editors should partake in the whole process of publication with an open attitude and a new mode of thinking in the stage of society transformation,is put forward.The core of the idea contains the following elements:direction,protracted nature,competition,coordination,creativity,mutual benefit.