摘要
在巨大的市场需求的驱动下,众多企业纷纷投入巨资,积极开展 电子商务活动,特别是企业针对消费者的电子商务。然而许多企业目前都只是在苦撑局面。 因此,对这种电子商务模式的成本进行分析,以探索企业对消费者电子商务建立成本优势的 对策十分必要。
Driven by the great market demand, a great number of corporations invest a lot of money in developing e-business, especially B2C(Business to Custo mer) e-business. However, many B2C corporations at present find it too hard to make profit in their e-business. The authors analyze the cost factors of B2C e-business, and put forward some countermeasures in building up the cost advanta ge in B2C e-business.
出处
《四川大学学报(哲学社会科学版)》
CSSCI
北大核心
2002年第3期30-33,共4页
Journal of Sichuan University:Philosophy and Social Science Edition
关键词
电子商务
成本
竞争优势
物流
e-business
cost
competitive advantage
goods-delivery