改革高校市场营销专业考试方法探析

Analysis on the Reform of Testing Method of MarktingMajor in Colleges and Universities

考试的形式和内容对学生的学习模式具有引导作用,在大力提倡素质教育的知识经济时代,必须改革高校市场营销专业的考试模式,使考试成为培养学生创新精神的手段。

The form and content of test greatly influence the student's learning. In the time that quality ed-ucation is strongly advocated and test - oriented edueation must be reformed, the traditional testing methodof Markering Major in colleges and universities must be changed into systematized, diversified, and openedtesting system and make test a means of cultivating the students' creating ability.