摘要
高校形象是指高校的关系者对高校所持的看法和观念 ,它由学校的外表要素、体制要素和人的要素等多方面构成。导入CI战略 ,并通过人际传递、大众传递和自我传递等多种途径 ,全面树立高校形象 ,具有十分重要的意义。
The image of colleges and universities refers to the opinins and concepts about colleges and universities.held by the related people .It consists of the exterior key element,By conducting the CI strategy and by means of interperonal transmission,public transmission and self-transmission,setting up the image in fullscale is of great significance.
出处
《湖南工程学院学报（社会科学版）》
2002年第1期68-71,共4页
Journal of Hunan Institute of Engineering(Social Science Edition)
关键词
CI战略
高校形象
信息传递
CI strategy
the image of colleges and universities
information transmission.
